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A subjective aesthetic observation: the uniform themes presented "station domination" is more pleasing to the eye than a cacophony of disjointed, themeless advertisements. From the perspective of Colin's thesis, it's a shrewd, insidious ploy that gives consumer messages the veneer of public art. But it would hardly be insidious if it wasn't effective.


"According to the Federal Transit Administration’s National Transit Database, transit agencies nationwide reported $334 million in ad revenue in 2007. That was about one percent of total operating funds."

" Another company, CBS Outdoor, sells ads in the subway system, and it fulfilled its contractual requirement of making a $55 million lump-sum payment to the authority in January for all of 2009."

Another company, Titan Worldwide, was obligated to pay the MTA about $30 million for the same year.


The MTA's total operating revenue for 2009 was $6.144 billion, so I'm guessing that the MTA ain't claiming that "ad revenue is vital" claim.

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That's a big budget for the city. Some alternative may be nice to apply.

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I bet you don't even know you are actually using the end results of some "experiments" by makers right now.

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