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08/01/2011

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A subjective aesthetic observation: the uniform themes presented "station domination" is more pleasing to the eye than a cacophony of disjointed, themeless advertisements. From the perspective of Colin's thesis, it's a shrewd, insidious ploy that gives consumer messages the veneer of public art. But it would hardly be insidious if it wasn't effective.

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"According to the Federal Transit Administration’s National Transit Database, transit agencies nationwide reported $334 million in ad revenue in 2007. That was about one percent of total operating funds."


" Another company, CBS Outdoor, sells ads in the subway system, and it fulfilled its contractual requirement of making a $55 million lump-sum payment to the authority in January for all of 2009."

Another company, Titan Worldwide, was obligated to pay the MTA about $30 million for the same year.

http://www.nytimes.com/2009/05/25/nyregion/25ads.html?pagewanted=all


The MTA's total operating revenue for 2009 was $6.144 billion, so I'm guessing that the MTA ain't claiming that "ad revenue is vital" claim.

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