Yes, check the hashtag before you deploy it. But Entenmann's can do no wrong. Their chocolate chip cookie is the Platonic ideal of chocolate chip cookie. Have you ever tried the raspberry danish twist? The glazed buttermilk donuts are somehow exquisite when stale. You bite into one of those, and you're like, "Who the fuck cares about Casey Whateverhernameis? She killed a kid? Or not? Why are we not discussing the chocolate chip crumb loaf?"
When you've put together a lineup of baked goods as diverse and thorough as Entenmann's has, then you can make fun of Entenmann's twitter-gaffe.